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Deliver exciting app experiences, such as App Clips and widgets, to reach users in new ways on iOS 14 and iPadOS 14. Make sure your apps are faster, more responsive, and more engaging by taking advantage of the latest advances in ARKit,Core ML, and Siri. Build your apps with Xcode 12, update your product pages, and submit today.
Build with Xcode 12.
Deliver great user experiences by seamlessly integrating with the latest advances on Apple platforms. Build your apps using Xcode 12, which includes SDKs for iOS 14,iPadOS 14,watchOS 7,tvOS 14, and macOS Catalina.
Starting April 2021, all iOS and iPadOS apps submitted to the App Store must be built with Xcode 12 and the iOS 14 SDK.
Optimize for iOS 14 and iPadOS 14.
The iOS 14 SDK delivers a range of exciting capabilities. Give users a quick way to engage with a part of your app at the right moment with App Clips. Let users experience your app right on their iPhone home screen with new widgets. Bring your ideas to life with new features and more realistic augmented reality experiences using ARKit and RealityKit. And much more.
App Clips
Easily discoverable and quick to launch at the moment it’s needed, an App Clip is a small part of your iOS or iPadOS app that lets users start and finish an experience in seconds. And after you’ve demonstrated the value of your app, you can provide the opportunity to download your full app from the App Store.
Widgets
Widgets deliver a small amount of timely, useful information or app-specific functionality. And now, they’re even easier to build and make available across iOS, iPadOS, and macOS with the new WidgetKit framework, widget API for SwiftUI, widget gallery, and Smart Stacks.
Dark Mode
Dark Mode is seamlessly integrated throughout the system and is easy to turn on from Control Center or Siri. With a dark appearance for all user interface elements, your app’s content becomes the focus. When Dark Mode is turned on, all apps built with the iOS 13 SDK or later will run in Dark Mode. If you need more time to make your apps look fantastic in Dark Mode or if Dark Mode is not suited for your app, you’ll need to opt out.
Multitasking
Support for Multitasking on iPad is strongly encouraged. Adding support for multiple windows, and adopting Multitasking capabilities, including Slide Over, Split View, and Picture in Picture, will ensure your app delivers a modern and complete experience on iPadOS.
Sign in with Apple
With built-in privacy and security features, Sign in with Apple is a great way to help users set up an account, sign in, and engage with your app quickly and easily. All accounts are protected with two-factor authentication, and Apple will not track users’ activity in your app or website. Apps that authenticate or set up user accounts must support Sign in with Apple if required by guideline 4.8 of the App Store Review Guidelines. See the latest App Store Review Guidelines and Human Interface Guidelines to learn how to provide great user experiences with Sign in with Apple.
Test on devices.
All-screen support
Apps should look great on all models of iPhone and iPad, regardless of display size or aspect ratio. With features like Xcode storyboards, Auto Layout, and SwiftUI, your app’s interface elements and layouts automatically fit the display. Test your apps with the latest devices or the simulator in Xcode 12 to make sure they’re ready to take advantage of the edge-to-edge displays by respecting safe areas, supporting adaptive layouts, and more. Find and address UI issues in your app before testing on a device to make sure your app looks great. App updates must use an Xcode storyboard to provide the app’s launch screen. In addition, new apps that run on iPhone must support all iPhone screens and new apps that run on iPad must support all iPad screens.
Required device capabilities
The App Store is designed to provide users with apps that work seamlessly with their device’s capabilities. Verify your information property list (info.plist) is compatible with any device requirements when submitting a new app that takes advantage of the latest technologies.
TestFlight beta testing
Before finalizing your app for release, get valuable feedback with beta testers. Upload your app to App Store Connect and use TestFlight to test on a device and easily invite other testers.
Submit for review.
Before submitting your app for review, make sure it’s ready to be publicly released and that you’re making the most of your product page.
Guidelines
All apps submitted to the App Store are reviewed based on a set of technical, content, and design criteria. Make sure to review the App Store Review Guidelines before submitting your app for review.
Product page
Make sure your app’s name, icon, description, screenshots, app previews, and keywords are ready for your product page. You can also take this opportunity to update your subtitle and promotional text, and choose to promote any new in-app purchases. If your app supports Dark Mode, consider including at least one screenshot that showcases what the experience looks like for users.
iPhone and iPad apps on the Mac App Store
When the first Mac with Apple Silicon ships later this year, your compatible iPhone and iPad apps will also be published automatically on the Mac App Store unless you’ve updated their availability in App Store Connect. Compatibility with macOS will be determined by Apple. Visit App Store Connect to update app availability at any time.
Submission
Once your app is updated for iOS 14 and the latest devices, submit for review. Get step-by-step instructions how to submit your apps for distribution on the App Store.
Offer customers extra content and features using in‑app purchases — including premium content, digital goods, and subscriptions — directly within your app. You can even promote and offer in‑app purchases directly on the App Store.
Overview
In‑app purchases can be used to sell a variety of content, including subscriptions, new features, and services. There are four types of in‑app purchases. Users can make in‑app purchases on iOS, iPadOS, macOS, watchOS, and tvOS.
Consumable
Users can purchase different types of consumables, such as lives or gems in a game, to further their progress through an app. Consumable in‑app purchases are used once, are depleted, and can be purchased again.
Non‑Consumable
Users can purchase non‑consumable, premium features within an app. Non‑consumables are purchased once and do not expire, such as additional filters in a photo app. Apple can host content associated with your non‑consumable in‑app purchases.
Auto‑Renewable Subscriptions
Users can purchase access to services or periodically updated content, such as monthly access to cloud storage or a weekly subscription to a magazine. Users are charged on a recurring basis until they decide to cancel.
Non‑Renewing Subscriptions
Users can purchase access to services or content for a limited duration, such as a season pass to streaming content. This type of subscription does not renew automatically, so users need to renew each time.
Videos New
Watch WWDC session videos to learn the latest on in‑app purchases, including updates to refund handling, App Store server notifications, StoreKit, subscriptions, and more.
watchOS Apps
Now you can offer in‑app purchases directly in your watchOS apps, so users can access premium content, all right from their wrist. Get started with Xcode 11.4 and watchOS 6.2.
Freemium Business Model
In‑app purchases are often used with the freemium business model. Learn how developers across a range of categories approach using this model in their apps.
Preparing
Before offering in‑app purchases, you’ll need to sign the Paid Applications Agreement and set up your banking and tax information.
App Store Connect Help: Agreements, tax, and banking overview
Set Up Xcode Configurations
Use Xcode to enable the in‑app purchase service for your app.
Xcode Help: Add a capability to a target
In Store Job Application For Walmart
Create Your In‑App Purchases in App Store Connect
Configure your in‑app purchases in App Store Connect, and include details such as name, pricing, and description that highlights the features and functionality of your in‑app purchase. You can also create and maintain your in‑app purchases using XML.
App Store Connect Help: Create an in‑app purchase
Designing and Building
Design Your In‑App Purchase Experience
The user interface for your in‑app purchase should fit well with the rest of your app and effectively showcase your products.
Implement Your In‑App Purchases
Instacart In Store Shopper Application
Use the StoreKit Framework to embed the in‑app purchase into your app and securely process purchases of content and services. Make sure to complete the steps in the implementation checklist.
Validate Receipts
Receipts provide a valuable record of the sale. Consider using receipt validation code to protect your content and prevent unauthorized purchases.
App Store ReceiptsApp Store Server NotificationsValidating Receipts with the App Store
Manage Refunds
App Store server notifications include refund notifications for all types of in‑app purchases. You can use this information to take action in response — for example, adjusting a user’s currency balance in a game, or restricting access to content unlocked by an in‑app purchase. If you choose to take action, inform the user of any changes and let them know if there’s anything they need to do in response.
If you offer auto-renewable subscriptions, use App Store server notifications with receipt validation to understand a subscriber’s status. To learn more, see Using Receipts to Retain Subscribers.
Use the Apple sandbox testing environment to test your in‑app purchases without incurring charges.
App Store Connect Help: Create a Sandbox Tester AccountTesting In‑App Purchase Transactions
Test the Full User Experience
Use TestFlight to gain valuable feedback on your app and in‑app purchases from a wider audience before releasing your app on the App Store. Invite users on your team in App Store Connect, and up to 10,000 external testers using a public link or their email address. All in‑app purchases are free during the beta testing period, and will not carry over when the testing period is over.
Learn more about TestFlight
Publishing
Submit Your In‑App Purchases for Review
Once you’ve completed testing, verify that you’ve followed the App Review Guidelines and implementation checklist, then submit using App Store Connect.
App Store Review GuidelinesApp Store Connect Help: Submit an in‑app purchase
Promote Your In‑App Purchases on the App Store
You can choose to promote up to 20 in‑app purchases at a time on your product page, increasing discoverability for content previously only found inside your app. Users can browse in‑app purchases directly on the App Store and start a purchase even before downloading your app.
Promoting Your In‑App Purchases
Distribute Promo Codes
Give press and influencers early access to your app’s in‑app purchases with promo codes from App Store Connect. You can give away up to 100 promo codes for each in‑app purchase item, up to a maximum of 1,000 codes per app.
App Store Connect Help: Promo codes overview
Territory-specific Pricing
Apps with auto-renewable subscriptions can offer territory-specific prices. You can choose from 200 price points across all available currencies and price tiers to offer appropriate pricing for each location.
Customer Payment Methods
The App Store handles payment processing, so it’s easy to offer your content to users around the world. Users pay for your apps and in‑app purchases with credit or debit cards, carrier billing, digital wallets, or App Store and iTunes gift cards, depending on regional availability. Learn more